There is a market for YOU, for YOUR service, for YOUR talent, for YOUR gift, for YOUR products, and for YOUR time.
Find it. And cater to that audience. Become an expert at that niche.
Or, you will just be marketed to.
Either YOU SELL or YOU will be SOLD.
Either YOU produce, or be subject to having to witness someone else do what YOU should/could/would be doing or what YOU WERE SUPPOSED TO HAVE DONE!
Never mind that YOU haven’t done it up until now, DO IT FROM NOW ON!